LinkedIn for Creatives with Monica Davidson

This is an online workshop for creative professionals who want to learn more about this mysterious marketing tool, and how it can be shaped to work for the arts industry. Lots of creative professionals think that LinkedIn is not for them – maybe in the past, but now it’s an invitation to the world’s biggest networking event. Although it might be at the boring end of the social media spectrum, LinkedIn is a fantastic digital marketing tool for creatives who work with (or get funding from) government organisations, peak bodies, councils, businesses and the educational sector. ‘LinkedIn for Creatives’ is an online workshop that works through the step-by-step process of creating a brilliant profile and posting strategy, while sharing some of the tricks required to make it more arts-friendly. This interactive workshop is designed so professional arts practitioners can make the most of LinkedIn for their career. Participants will work together and progress step-by-step through:

•  Getting the basics of a profile right, including your Headline, About and Current Position. + The features of a brilliant photo and banner addition, and how to make them great. + Adding extra sections, including Services, Featured, Creator and more.
• Hacking the Experience section to make it work for the gigging life of a creative practitioner. + The Strategy for making new contacts and focussing on quality not quantity
• Staying active and in plain sight, with strategic posting, sharing, blogging, and more.
• This is a practical workshop, and participants will be expected to have a basic LinkedIn profile and a laptop to work on while we work together, make connections and collaborate on ideas.

What do I get? All participants of this workshop also receive:

• Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links. + A practical workbook to assist with the interactive elements of the workshops.
• Access to additional free webinars to supplement the material covered in the workshop.
• The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help!

Please note: This event will take place from 12-1.130pm AEDT and 2- 3.30pm NZ time.